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2020 has been an extremely difficult year for the tourism and cultural industries. But there’s no doubt it will rebound, and when it does, it could potentially be one of the biggest years on record for Chinese visitors.

That being said, planning for the 2021/22 travel surge needs to begin now.

WeChat is a key tool tourism organizations and cultural institutions should leverage to communicate reopening and safety information, share independent travel itineraries, provide customer service, and enable touchless payments and digital destination guides.

 

 

 

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