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The sister app of WeChat is now on the rise with more and more companies adopting WeChat Work for professional relationship management. In this video, our Shanghai managing director Tom Kruger explains use cases of WeChat Work for sales associates to build a 1:1 relationship with their clients. Whether it’s a cosmetics brand with beauty ambassadors or financial institution with relationship managers, WeChat Work can be used to maintain professional communication with clients.

2 main benefits of having your sales associates use WeChat Work:

- Brands can have complete contact ownership. This means that even when employee leaves, their contact remains with the brand

- Chat histories can be saved in CRM, making knowledge transfer very easy

 

 

 

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