As WeChat has evolved to become the central point of interactions between Chinese consumers and brands, users have also begun to expect higher accessibility, faster service, and a more seamless omni-channel experience on this super app. Which is why companies have had to undergo rapid digital transformation shifting their focus from websites and standalone apps to WeChat.
In order for Western financial services firms to compete against locally established giants, they must set up their WeChat Account for success and provide a high-touch personalized experience for users.
ChatLabs’ Michelle Chen will start off the webinar sharing how to set up your firm’s Official Account to attract and convert your target client. Then, TD Ameritrade’s Asia Product & Technology Solutions Director Kathryn Ryan will share how TDA has worked with ChatLabs to undergo digital transformation on WeChat and some of the key ways in which TDA is using WeChat to better engage clients and leads.