It is without a doubt that the luxury industry has been severely impacted by the COVID-19, leading to changes in consumer behavior which brands have had to adapt to. A decrease in foot traffic to brick-and-mortar stores has led to the sudden need for immediate digitization of the customer experience. But with nearly every luxury brand in the world vying for Chinese consumers’ online attention, digital alone doesn’t matter - personalization is key to lead attraction, conversion, and customer retainment.
In this ChatLabs x Qumin webinar on Luxury Brands in China, we will share:
An overview of Chinese luxury shoppers and key generational differences How consumer behaviors have changed due to COVID-19 How luxury brands can use WeChat to build highly personalized digital experiences to not only retain but also attract new leads
To learn more, visit:
For content marketing: https://qumin.co.uk/
For WeChat marketing: https://www.chatlabs.com/