WeChat Search is a frequently used function. Users can access the function directly on the home screen, by pulling down on the home screen to reveal Mini Program search, or by visiting the Discovery tab. You can learn more about WeChat Search here.

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What will appear as search results? Brand Zones (if a term qualifies for one), Official Account, Mini Programs, Channels results (videos), Sogou Encyclopedia entries, third-party content, and chat history where the term shows up.

Recently, WeChat Search updated its Brand Zone for four industries: games, finance, tourism, and certain e-commerce accounts. And it also welcomes a newcomer: supermarket retail. (Note: Brand Zones are also called quick-access shortcuts since they allow consumers to quickly link to different brand offerings like customer service or their Mini Program boutique.)

 

The Game Industry

Added shortcut 1: Community

Community is where players can gather and share everything about a specific game, like a forum. Clicking on it, users will be guided to either an H5 page or a Mini Program.

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Added shortcut 2: Game Walkthrough

Links players to strategy guides to improve their skills and assist them in completing levels. Lands on an H5 page or Mini Program.  

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Added shortcut 3: Gift Boxes

Gifts Boxes are free tools for players like bonuses and gift redemption codes. They are sent out on a daily basis.  

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The Finance Industry

Added shortcut 1: Paying Living Expenses

This shortcut can be used by banks, allowing users to pay electric and water bills, as well as other living expenses. Users often finish the payment on Mini Programs.

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Added shortcut 2: Wealth Management

This shortcut also appears on banks’ Brand Zone as well. The link connects users to different financial products.

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Added shortcut 3: Stock Quotes

The shortcut is mostly used by securities companies. Users can see stock gains and their transaction circulation information.

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The Tourism Industry

Added shortcut 1: Earning Points  

Users can check how many points they have gained and the points-exchange rules for specific products.

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Added shortcut 2: Membership

From this link, users can enjoy membership benefits like discounts and exclusive customer service numbers.  Brands may not sign up new members here.

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Added shortcut 3: Booking

By clicking on Booking, users can see the prices of hotel rooms, as well as basic information and services that the hotel provides. It must support calendar price checking and cannot be a temporary link.

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Added shortcut 4: Discounts

Users can check bonuses and discounts provided by hotels.

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The Self-Run E-Commerce Industry 

Added shortcut: After-Sales Service  

After-Sales Service includes product information, delivery, installment, adjustment, maintenance, and door-to-door service.

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The Supermarket Retail Industry

Added shortcut 1: Visit the Store  

Users can enter the brand’s e-store to purchase products.

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Added shortcut 2: Membership

Users will be guided to a membership information page, registration page, or their personal membership page. Formats are either H5 or Mini Program.

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Added shortcut 3: Discounts

On this page, consumers can access discount coupons or buy discounted products.

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Added shortcut 4: Earning Points

Users can scan barcodes or QR codes on receipts to earn points. On this page, they can also exchange their points for selected products.

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Added shortcut 5:  Guide

There are mainly two types of guides. One is by map. Users can find the location of boutiques by viewing the map. The other type is called brand navigation, where users can see what brands are in a shopping mall.

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Added shortcut 6: Profile Page

By entering the page, consumers can see the status of their orders, such as payment processing and shipping logistics. They can also see coupons in their “wallet,” seek after-sales service, change their delivery address, and contact customer service.

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Added shortcut 7: Parking Payment

Shoppers can pay their parking fees from this link.

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