How are luxury brands doing when it comes to basic set-up of their Official Account? Have they optimized the new use experience?
This report looks at 41 major luxury fashion brands and analyzes their performance when it comes to what Chatly calls the "5 Core Initial Touchpoints" or the key touchpoints that a follower will engage with within the first week of following a brand’s WeChat Official Account.
Optimizing these touchpoints has been shown to increase acquisition, binding rates, and conversions to loyalty programs + purchases.
Through our research we found that many brands are still lacking, particularly when it comes to creating personalized experiences and offering live support. Download the report to see the data and case studies of both good and poor user experiences!