With more than a billion daily users, WeChat is an essential tool for Destination Marketing Organizations (DMOs) striving to connect with China. But launching on WeChat is only the first step. To fully leverage China’s most dynamic digital tool, DMOs must understand their audiences and how WeChat touchpoints serve specific user needs. This report identifies key touchpoints and outlines successful engagement strategies across prominent DMOs around the world.

Take a sneak peek here: 👀


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