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With more than a billion daily users, WeChat is an essential tool for cultural institutions striving to connect with China. But launching on WeChat is only the first step. To fully leverage China’s most dynamic digital tool, museums must understand their audiences and how WeChat touchpoints serve specific user needs. This report identifies key touchpoints and outlines successful engagement strategies across prominent museums around the world.

 
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截屏2020-10-13 下午4.32.19
截屏2020-10-13 下午4.33.22

 

 

 

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