New follower growth is great - but what really matters is engagement, conversion, and retention. Don’t you agree?
This report introduces the 5 core initial consumer touchpoints that a follower will engage with within the first week of following a brand’s WeChat Official Account and teach you how to optimize each of those touchpoints.
Following these optimization tips has been shown to increase acquisition, binding rates, and conversions to loyalty programs + purchases.
This report includes findings from original research done by ChatLabs drawing on data from 67 beauty brand WeChat Accounts, and shares real life examples illustrating each touchpoint.