What are WeChat Template Messages?

WeChat Service Official Accounts can push out several types of messages to followers such as welcome messages, keyword replies, broadcast messages, and template messages and most of the messages have limits as to how or when they can be sent.

Template message templates can be easily accessed in the WeChat backend in the template library by typing keywords in the search bar to find relevant options.

 

Why Use Template Messages?

The most important aspect of template messages is the ability to link and redirect your users to other assets with these template messages. It can help increase engagement rate and even direct traffic to your e-commerce mini program for a higher conversion rate.

 

How do I set up Template Messages?

You need to first apply to enable this feature in the Weixin backend. Here are the 5 steps to set them up:

  • Step 1: Open Weixin dashboard > Click “Add Functional Plugin” on the left side of the page.
  • Step 2 : In the library page > Click “Template Messages” plugin on the right side of the page.
  • Step 3: Click the “Apply” green button on the top right corner of the page.
  • Step 4 : Fill in the form based on your industry and two associated industries (*Industry setting can only be changed once a month.)
  • Step 5 : Click the “Submit” green button on the bottom center of the page to apply template messages activation. 

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